The comparison between WooCommerce Vs PrestaShop is a comparison between the best ecommerce plugin in the world and one of the best platforms in the world.
Just to be clear PrestaShop is an ecommerce software that was founded in 2007, but WordPress is not.
WordPress is a Content Management System. The WooCommerce plugin is extremely powerful.
When you add the free WooCommerce plugin to your WP site then your site gets turned into an awesome ecommerce site.
The number of things that new online business owners are getting with WP + WC are too much to turn down. I will help you make the best choice.
You cannot beat the flexibility that WP has to offer. You have to understand that this is not only a match-up of WooCommerce and PrestaShop, but WordPress as well and all that it has to offer. For all the different components of having an ecommerce site WP has everything available to you that other platforms like PS don’t have.
Let me explain. You are going to need an SEO plugin so with WP you can install one free of charge. Whether you want to work on and add a social media sales and shares, email marketing, live chat, customer review, affiliate marketing, or promo code plugin you can. You know that as time goes on you are going to want to explore other avenues and find different ways to build your site. With the thousands of different free plugins and extensions that come with WP and WooCommerce you can’t beat it.
When it comes to themes WP offers way more free and premium themes for your site. There are also way more developers to help you if you want different designs. WordPress offers better SEO optimized themes to give your site a boost in Google.
For WP I recommend Genesis Themes .
WP is extremely versatile. It’s like that talented kid in school that is good at every sport. WordPress can create any type of website that you want. It started as a blogging platform, but now it’s the most popular website builder in the world. When you want blogging capabilities then you go with an original blogging platform. Why is blogging so important in ecommerce you ask? You need an easy way to get visitors. It is important because it is an awesome way to promote your products, improve SEO, and get search engine traffic. I can name a number of sites that are doing good not because they have great products, but because they blog regularly. Those visitors that come to read their posts turn into customers.
Sure you can blog with PrestaShop, but it’s not made for that. The things that you have to make your blog better with WP you don’t have with PS. Not only that, but with WP blogging is free with PS you have to buy a blog module. The Professional Blog module will cost you $109.99. PS gives their customers two choices. Either buy one of their expensive blog modules or start a blog somewhere else. Why do that when you can get more and do everything with WP?
Both WP and PS are 100% free. How do we compare the prices you ask? You have to add on the other things that you need to have a successful site. First, whichever one you choose I recommend Bluehost hosting , which is less than 4 dollars a month. It sets up your site in minutes. PrestaShop boasts that it is free, but they have to make their money somehow. They make money by selling expensive modules and services. Things that would be free with WP are going to hurt your pockets with PS.
A Facebook like box, Canonical URL, Google Rich Snippets, Popup Promo, or a SEO module will cost you $44.99. A Interlinking module is going to cost you $204.99. These are things that you need and you will need some more things in the future that you don’t know yet. With PrestaShop the prices are going to add up on you fast. I guarantee you that you are going to want to play with a lot of plugins. WordPress gives you over 30,000 plugins for free. You are going to be saving a lot and you get the full package.
When it comes to SEO there is no competition. I have never heard this yet, but if someone says that PrestaShop sites rank better than WP that tells me that they are new to the online world. Most sites are powered by WordPress and a huge percentage of the web is using WP SEO plugins. Many ecommerce sites are using the Yoast plugin. Some of the sites that you like to go on are probably using it as well.
WordPress has been here for years and most site owners use it so of course it is going to have more help for beginners, more resources, and a bigger community than PrestaShop. I am not knocking the PS community because they have a great forum, but WordPress is well established and no ecommerce platform can beat their community, period!
Both are very easy to set up and use. The dashboards are very similar. The only thing is remember that with WP you have to install the WooCommerce plugin and it has a huge supply of free plugins so it will make life easier. The good thing about WP is the one click installs. At the end of the day you can’t really complain about neither in this category.
WooCommerce lets you easily make a beautiful ecommerce site with different functions.
If you don’t want the different functions, plugins, blogging features and you just want a basic storefront then there is nothing wrong with going with PrestaShop.
Let’s start building your site today. All you need is hosting and BH will walk you through everything. They even have live chat. It takes me less than 5 minutes.
Quote “The e-commerce industry is a force that no investor can afford to ignore.” Corporate Communications, Credit-Suisse